The Anti-Agency Agency

We Don't Just Run Ads.
We Drive Revenue.

Full-funnel performance marketing for growth-minded companies and PE-backed multi-location brands. We connect Media Spend to CAC and CAC to EBITDA - work and results ready for the Boardroom.

$20 M+
Media Under Management
12 X+
ROAS
80 %
Better Than Target CPL
1000 +
Locations Managed
Trusted By
Who We Are
More than a Vendor.
A Revenue Driving Partner
That Executes.

Useful Group is a specialized performance marketing agency built for complex, high-stakes growth environments. We work directly with C-suite leadership CMOs, CFOs, CEOs, and PE operating partners to architect marketing that connects to business outcomes, not just campaign metrics.

We specialize in multi-location, multi-brand operators in complex, heavily regulated industries: healthcare, finance, and regulated consumer products. Our team combines the rigor of top-tier strategy consulting with hands-on paid media execution, attribution engineering, and advanced analytics.

We understand the drivers of your business. We speak into Revenue and EBITDA, not impressions and vanity metrics.

PE & Growth Specialized The Agency for Business Building for PE owned and growth-focused, IPOs, or Exit Focused Companies. Trusted by KKR, Shore Capital, Webster Equity Partners, and other leading private equity firms to drive portfolio company growth.
Why We're Different

The Useful Advantage

01
Spend → EBITDA Attribution
We close the loop from first ad impression to revenue impact. Not last-click. Not assisted. True CAC mapped to margin: the metric PE boards actually care about.
02
PE Boardroom Ready
We understand how PE-backed businesses operate the 100-day plan, portfolio rollups, and QBRs. Our reporting is built for operating partners and investment committees, not just marketing teams.
03
Multi-Location Precision
Location-level performance analysis across multi-brand, multi-market portfolios. We identify where to scale, where to fix, and how to maximize ROI market by market.
04
Speed of Testing
We are a highly agile special forces style team that is fast, focused, and decisive. Testing is continuous and data driven: Creative, Audience, and Channels are tested rapidly with frameworks built for quick rollout at scale.
05
Premier Platform Access
Certified Premier Google and Meta Partner with direct access to internal platform product teams. We implement closed-loop attribution and platform betas before they're widely available.
06
Regulated Industry Expertise
Healthcare, finance, and regulated consumer product sales require a different approach. We know the compliance landscape be it state, federal, or international. We lead compliant nationwide marketing programs which keep our clients out of regulatory or litigation trouble.
What We Do

Full-Funnel. Full-Stack.

From paid media strategy through execution and closed-loop attribution. We understand the revenue goals needed for exits and investment.

Paid Media Management
Google (Search, PMAX, YouTube, Display), Meta (FB/IG), Programmatic, LinkedIn, Reddit, and others managed with an obsession for CAC efficiency and pipeline quality.
Closed-Loop Attribution
Meta CAPI, GA4 signal enrichment, and custom attribution models built to connect ad spend to real revenue outcomes.
Location Performance Analysis
Market-by-market diagnostics for multi-location brands. We know exactly where to scale, where to fix, and what drives growth.
Boardroom Reporting
Executive-grade analytics connecting media investment to EBITDA. Built for PE operating reviews, board decks, and C-suite strategy sessions.
Creative Strategy & Testing
Structured testing frameworks that accelerate learning and scale winning concepts across channels and markets.
Growth Strategy
We build the strategy and fully execute it. GTM planning, portfolio rollups, and senior-level marketing thought partnership.
Who We Work With

Trusted By The Best

Flagship Client · Vet Healthcare
PetVet Care Centers
450 location veterinary network (each separately branded) . Full-funnel paid media, location-level performance analysis, and revenue attribution across a national portfolio.
Flagship Client · Autism Therapy
BlueSprig Autism
160+ location PE-backed autism therapy provider. Growth strategy, CAC optimization, and closed-loop attribution connecting referrals to census across markets.
Flagship Client · Sports & B2B
BSN Sports / Varsity Brands
PE-backed sports apparel provider. Growth strategy, CAC optimization, and closed-loop attribution connecting sales to marketing efforts across markets.
Southern Orthodontic Partners US Pediatric Partners H2O Care Partners Daniels Health FastMed CareSpot Avance Care And More
Private Equity Partners
KKR
Shore Capital
Webster Equity Partners
+ Other Leading PE Firms

Ready to Generate
Real Revenue?

(331) 219-2583
connect@usefulgroup.com
Chicago, IL
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