SEO / Analytics Specialist

Reports To: Chief Technology Officer

About Position

Useful Group is looking for an SEO / analytics specialist with a passion for effective websites and client management. In this role, you will collaborate closely with Useful Group’s CTO, your team lead, our web dev and marketing teams, and across our entire agency. While we don’t envision this position having people management responsibilities out of the gates, part of the role could include sharing expertise with our team members as opportunity allows.

Company Overview

Useful Group exists to make great missions more effective. We’re a team of strategists, creatives, and problem solvers serving organizations and individuals committed to making the world a better place. We specialize in strategy, branding, marketing, web development, and creative production. Learn more at UsefulGroup.com.

Our clientele represent a range of industries, backgrounds, and ideologies, including some Christian ministries and non-profits. While occasional exceptions can be made, applicants should be comfortable working with clients who may or may not share your same beliefs.

Responsibilities

  • Manage SEO / Analytics (Planning, Managing, Reporting)
  • Serving as SEO / Analytics client manager (primary POC) for multiple clients across industries
  • Continually learning and adapting with the ever-changing digital landscape (platforms, strategies, tactics, best practices, etc.)
  • Consulting on integrated marketing opportunities
  • Managing website content for a portfolio of clients
  • Participating in business sales / acquisition process as subject matter expert (SME) as needed
  • Supporting proposal and strategic document writing as SME as needed
  • Training / coaching colleagues in subject matter expertise as needed

Experience / Proficiencies

Analytics

  • 3-5 years of relevant experience
  • Channel Tracking & Attribution
  • Recommend/Determine KPIs
  • Performance Monitoring
  • Collaborating with marketing team
  • Client Management
  • Generating Insights (Engagement/Customer Experience, Conversion, etc)
  • Knowledge of Basecamp 3 is a bonus
  • Proficient in Google Analytics 4, Google Tag Manager, Google Search Console (Adobe Analytics is a bonus)

SEO

  • SEO Campaign strategy
  • Keyword Analysis/Optimization
  • Creating Content
  • SEO/SERP Reporting
  • GoogleMyBusiness management

Skills & Culture

Our ideal candidate is …

  • Able to juggle multiple projects at once
  • Skilled in collaboration and working within a team
  • Flexible, adapting to changing processes depending on the needs of the client
  • Comfortable educating clients on a direction that’s best for their audience
  • Empathetic and thoughtful, seeking to understand the client’s desires

Benefits

Useful Group offers …

  • Competitive salary
  • Health and dental insurance plans available for you and your family
  • Flexible work hours
  • Work from anywhere
  • The prioritization of healthy work-life balance
  • Generous, flexible vacation policy
  • Project timelines that take your capacity and capabilities into account
  • Work with a wide range of clients in various industries

Apply Now

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