Living & Effective
Our client, the Christian Standard Bible, has had a strong presence in many traditional media outlets (digital, print, conferences), but we wanted to help them go farther. We pioneered Living and Effective, a custom-branded podcast with Christianity Today, a major Christian media outlet, which had never built anything specifically for a partner. After the success of the first season, Christianity Today built a creative studio branch of their company to produce content in this way for other organizations.
Deliverables
- Creative Direction & Input
- Production Oversight
- Logo
- Design Assets
- Digital Ads
- Web Design
- Web Development
Project Summary
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Planning Season 1
Our vision was thoughtful content that intersected with Christianity Today’s audience and underscored the timeliness and importance of the Bible (hence “Living and Effective”).
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Creating a Brand
The first season focused on the impact of the church throughout history. To show something alive yet rich with history, we incorporated tree rings into the logo, encircling a simple icon of an open Bible.
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Reviewing the Content
As we stepped into sensitive conversations around race issues, pacifism, drug use, and other complex issues, we worked to maintain a balanced and helpful perspective.
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Building a Website
We built a custom site for the series, featuring each episode, sharing show notes, and linking out to related articles and content.
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Sharing the Podcast
We produced teaser videos that were distributed on social media to build excitement and awareness about the podcast and preview some of the issues discussed.
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On to Season 2
In season 2, we wanted to continue the relationship between CT and the CSB, continuing to start meaningful conversations about complicated issues of grief and mental health.