For the past 45 years, CIDSO (Central Illinois Down Syndrome Organization) has been supporting families of children born with Down Syndrome. As they prepared for their annual gala, they reached out to Useful Group to create a three-to-five minute video that would help to celebrate how CIDSO is changing the lives of children and adults with Down Syndrome, as well as their families. To make sure that the money raised at the gala could go directly to their work, we found creative ways to pull this off within limited budget.
Working closely with CIDSO, we produced the script, provided guidelines for b-roll footage, and shot the interviews with CIDSO parents and children. UG also handled all post-production editing and client revisions.
- Video Script
- Three-to-five minute video