Our Team

Nate is Director of Digital Strategy at Useful Group, leading performance marketing initiatives across paid, organic, and CRM channels. He works closely with client leadership and internal teams to develop integrated marketing strategies focused on measurable growth and operational impact.
Prior to joining Useful Group, Nate began his career with Gray Television before managing multimillion-dollar advertising budgets as an Account Manager at Till Agency. Since joining Useful Group in 2022, he has focused heavily on direct-to-patient healthcare marketing and complex multi-channel acquisition strategies, as well as supporting B2B and DTC clients.
Nate has expertise in all organic and paid channels (CRM, SEO, Ads, Email, etc.), with certifications in Google Ads, Google Analytics, Google Tag Manager, and Meta Ads. He also has Ad Platform experience with Meta, Search, Display, YouTube, Bing, LinkedIn, X, TikTok, Pinterest, Waze, Spotify, and App Store. Nate is based in Virginia.