Our Team

Andrei is a Digital Marketing Specialist at Useful Group, developing and executing performance marketing strategies for healthcare and consumer brands in competitive, high-growth markets. He is an expert in developing and executing direct-to-patient healthcare marketing initiatives by creating intelligent, scalable advertising strategies.
With experience across both agency and in-house marketing leadership roles, Andrei has managed millions of dollars in advertising initiatives for blue-chip brands and ecommerce organizations. Prior to joining Useful Group, he managed high-budget campaigns at New Engen and led digital marketing and eCommerce strategy for ZeroWater, a subsidiary of Culligan Water, where he led aggressive online growth and brand expansion. His hands-on approach to performance marketing delivers measurable results even in highly competitive markets, delivering scale and profitability.
His expertise includes paid media strategy, direct-to-patient healthcare marketing, eCommerce growth, analytics, CRM, and multi-channel campaign execution across Google, Meta, Bing, YouTube, TikTok, CTV, and Display platforms. Andrei is based in the Nashville area.