Our Team

Lauren Gaytan

Designer

Lauren is a Graphic Designer at Useful Group, supporting web initiatives through thoughtful, visually driven creative execution. She works cross-functionally with the development team and clients to create design systems that help clients communicate clearly and stand out in competitive markets.
With experience spanning agency and in-house marketing environments, Lauren brings a strong understanding of how visual design supports broader brand and business objectives. Prior to joining Useful Group, she worked as a Marketing Designer at Siempre, LLC, creating digital campaigns and creative deliverables for brands and organizations including Goldenvoice and Live Nation.
Her experience includes digital design, web creative, digital advertising campaign asset development, visual communication, and collaborative creative production across multidisciplinary teams. Lauren holds a B.A. in Media Studies from UC Berkeley and is based in Long Beach, California.