Our Team

Elise DiPaola

Senior Manager of Paid Media

Elise is a Senior Manager of Paid Media at Useful Group, where she develops performance marketing strategies that help brands grow across digital channels. She works closely with clients and internal teams to build and manage paid media programs focused on driving revenue, efficiency, and long-term growth.
Before joining Useful Group, Elise spent five years working in Digital Media, supporting clients across a variety of industries, including financial services, education, luxury, and healthcare. Her experience managing cross-channel campaigns for a wide range of businesses has shaped a strategic, creative approach to media planning that remains grounded in performance data and measurable results.
Her expertise includes paid search, paid social, and programmatic media across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and Pinterest. Elise is based in New York City.