Our Team

Nadia is Director of Paid Media at Useful Group, leading performance marketing strategy across B2B and B2C brands. She specializes in full-funnel paid media programs that combine strategic oversight, operational structure, and hands-on optimization to drive measurable business growth.
With nearly a decade of digital marketing experience, Nadia is an expert at quickly assessing complex accounts, identifying performance opportunities, and bringing clarity to strategy and execution. Prior to joining Useful Group, she developed paid media strategies Heineken, Ansys, Worldwide Clinical Trials, Mom’s Meals, and more. Before transitioning into marketing, Nadia was a professional ballet dancer, which continues to shape her disciplined and detail-oriented approach. Nadia also excels in supporting team development and operational improvements.
Her expertise includes Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, Pinterest, programmatic media, streaming audio, CTV/OTT, as well as advanced attribution and offline conversion tracking. Nadia is based in New York City.