Our Team

Anya is Creative Director at Useful Group, leading the development of advertising creative that connects strategy, storytelling, and performance. She specializes in building data-driven creative systems that are continuously tested, refined, and optimized to support growth-focused brands and measurable business outcomes.
With a background in copywriting, content and SEO strategy, and print publishing, Anya brings a strong understanding of how creative concepts move from initial positioning through execution across digital channels. She works closely with strategists, developers, and client teams to align creative direction with broader business goals, helping translate insights into scalable campaigns and performance-driven content.
Her experience includes creative direction, graphic design, copywriting, messaging strategy, campaign development, and cross-functional creative leadership across web and paid media environments. Anya holds a B.A. in Professional and Public Writing from Auburn University and is based in Richmond, Virginia.